Social Media Marketing

Maximize social media impact by making effective customer connections.

Social media is a great way for pet retailers to showcase their store’s reputation as the go-to place for people who truly care about their pets. This course teaches specific tips and delivery strategies to save time and increase the impact of social media marketing.

Audience: Managers

Track: Maintain & Grow Your Customer Base

Course Topics:

  • Tapping into Consumers’ Use of Social Media
  • Growing Your Fan Base
  • Planning & Creating Posts
  • Using Tools to Manage Uploading Posts

After completing this course, managers should be able to:

  • Understand the difference between personal and business social media goals.
  • Explain the key objectives of the 40/30/30 posting pattern.
  • Develop a posting schedule that follows the 40/30/30 content guideline ratio.
  • List the questions that social media plans answer.
  • Describe the tone and writing style of successful posts.
  • Determine how to assign social media tasks to trusted team members.
  • Identify online resources for content ideas and uploading posts in advance.
  • Course topics: 30 minutes
  • Course test: 10 minutes

Desktop, laptop, or tablet

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Managing Customer Loyalty Programs

Industry Resources

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