Social Media Marketing
Maximize social media impact by making effective customer connections.
Social media is a great way for pet retailers to showcase their store’s reputation as the go-to place for people who truly care about their pets. This course teaches specific tips and delivery strategies to save time and increase the impact of social media marketing.
Audience: Managers
Track: Maintain & Grow Your Customer Base
Course Topics:
- Tapping into Consumers’ Use of Social Media
- Growing Your Fan Base
- Planning & Creating Posts
- Using Tools to Manage Uploading Posts
After completing this course, managers should be able to:
- Understand the difference between personal and business social media goals.
- Explain the key objectives of the 40/30/30 posting pattern.
- Develop a posting schedule that follows the 40/30/30 content guideline ratio.
- List the questions that social media plans answer.
- Describe the tone and writing style of successful posts.
- Determine how to assign social media tasks to trusted team members.
- Identify online resources for content ideas and uploading posts in advance.
- Course topics: 30 minutes
- Course test: 10 minutes
Desktop, laptop, or tablet
