Merchandising Fundamentals
Learn to effectively display products in your store.
Effective merchandising involves responsibilities that you may not have considered important, but are actually critical to the customer experience — and your job. This course explains the seven fundamentals related to having the right product in the right place, at the right time.
Audience: Employees
Subject: Merchandising
Course Topics:
- Merchandising Matters
- Merchandising Activities
- Housekeeping
- Merchandise Recovery
- Lighting
- Signage
- Stocking
- Cross Merchandising
- Fixture Basics
- Semi-Permanent Fixtures & Accessories
- Movable Fixtures
- Promotional Merchandising
After completing this course, employees should be able to:
- Define operational, impulse, and visual merchandising.
- Explain the seven fundamentals of merchandising.
- Complete necessary housekeeping and maintenance tasks.
- Stock product to a planogram.
- Recognize and suggest opportunities for cross merchandising in your store.
- Describe types of display fixtures and how to use them for best results.
- Outline best practices to prepare your store for a sale.
- Course topics: 2.25 hours
- Course test: 35 minutes
Desktop, laptop, or tablet
