Promotional Merchandising

Creating a Special Atmosphere

Perhaps more than at any other time, merchandising for a storewide sale must be carefully planned. Setting up displays full of sale merchandise is not enough. You must have a game plan for success, from planning and preparing the store to restocking and re-pricing merchandise after the sale is over.

to view a series of pop-up windows that highlight some of the things you should consider when planning for promotional merchandising.