Effective Merchandising Displays

Part Art, Part Science

Merchandising is part art and part science. The overall aesthetics or look of the display grab the customer’s attention and make products more appealing. That art is backed up with hard science, based on extensive research on what types of products work best in various displays and how to present them for maximum impact.

Keep Displays Stocked

For merchandising to be effective, shelves, hooks, bins, feature endcaps, dump bins and other display areas must be full. Out of stocks can’t be tolerated! It takes only one experience of not finding the items they need for customers to shop elsewhere. Accurate inventory tracking, appropriate ordering and disciplined merchandising are all critical to stock management.

Put Someone in Charge

One of the best ideas for creating and maintaining effective displays is to have one employee in charge of planning and building. If you feel you have a flair for merchandising, propose taking on this responsibility to your manager.

to view a series of pop-up windows that will give you tips on creating effective merchandising displays.