Elements of Merchandising

There’s More to Merchandising than You Might Realize

Merchandising is much more than attractive displays. It incorporates sales floor design, product selection, product presentation, pricing and interior signage. Merchandising is the effective use of products, display fixtures, space, color, lighting and signage to encourage customers to buy.

Most stores are departmentalized, and customers are accustomed to shopping this way. Shoppers like organized stores, and they want to be able to find merchandise quickly and easily on their own, even if they need help from a sales associate.

to view a series of pop-up windows that will help you better understand how the different elements of merchandising work together.