Merchandising Matters
Merchandising touches almost every aspect of how you and your store conduct business on a daily basis. Effective merchandising techniques generate a sense of excitement and innovation, increasing sales.
Experts report that almost 70 percent of buying decisions are made after shoppers enter the store. For pet centers, this means that a customer who comes in for a $10 bag of dog or cat food will walk out with $17 worth of products. By increasing the average ticket without increasing overhead expenses, merchandising makes critical contributions to your store’s bottom-line profitability.
Big-box pet stores, mass merchandisers and even grocery stores practice disciplined merchandising strategies. The competitive advantage your store has is speed. Independent pet retailers can react quickly to trends or new product lines by changing displays, sales floor layout, or actual merchandise.
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understand why merchandising is so important. |
