Introduction

Merchandising is a critical marketing strategy that focuses on displaying products in a way that stimulates interest and increases sales. The layout of your store, use of displays, product presentation, color, lighting, signage and more, all work together create an environment that impacts “shopability.” Good merchandising encourages customers to buy more, try new products and return frequently.

Learning Objectives

This chapter will give you a better understanding of merchandising techniques. After completing the chapter, you should be able to:

• Explain why merchandising is important.
• Define merchandising elements.
• Describe types of merchandising displays and how to use them for best results.
• Build effective displays.
• Prepare your store for a sale.
• Complete necessary housekeeping and maintenance tasks.

Click on the blue module navigation menu at the top of the page to access a category within the Merchandising Techniques chapter.